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Donut Factory V Munchy Donut
[Prepare for a VERY-VERY-VERY long post]
Mere greetings all. After much research, all 30mins of it, and countless taste-tests, all 5 boxes each, i can finally put an end to this nutty madness! Before i begin on this battle of the nuts, let me breif you on its history.
The donut war started a long time ago, with the invasion of Dunkin' Donuts in Singapore. Unfortunately, they didn't have enough resources to continue their campaign, and left, leaving smaller wannabes to take over. Fast forward to 2007, the release of the great The Simpsons Movie!
With the release of The Simpsons Movie, propaganda of the donut spread like wildfire. Everywhere you see posters of Homer eating donuts, Homer plucking donuts, and even the donut itself! People fall prey to this mindless hypnotism, and have a sudden crave for donuts. I sent a letter to the WHO, telling them that this is a case of "D'ohnutitis" but they would have none of it. ('D'ohnutitis', aka 'DONUT', is a psychological disorder when the patient has a sudden crave for donuts.)
Anyway, suddenly you see dount franchises open everywhere! Donuts gained island-wide recognition here, and from my point of view, only two managed to grab on to the Dunkin' Legacy. Donut Factory and Munchy Donut will forever have a place in The Merelion's record books, although nowhere near the Dunkin' Legacy. And now, The Merelion, is putting one under the Dunkin' Legacy. A much smaller throne compared to Dunkin's. Nevertheless, it's a huge accomplishment for one of the two business. It's a battle to be the D'oh Of The Nuts, between Donut 'Welcome to Donut Factory.' Factory and Munchy 'One Is Not Enough!' Donut.
The war for donut supremacy is divided into five battles. 'Donuts', 'Other notable facts', 'News and publicity', 'Under-legacy' and 'THE choice'. In short, DONUT. However, let's start with the less fun ones first.
Munchy Donuts was established in 1988/1991. Either you believe what they say at their "about us" page on their official website or their logo. Donut Factory on the other hand, just opened in Dec 2006. A no contest, like pitting a 20/17 year old against a 1 year old in a deathmatch. Of course the 1 year old will win, hopefully.
Munchy Donuts has tons of newspaper articles on their site. Donut Factory, zilch. Munchy Donuts has Chen Mei Xin (worth $50,000) promoting their donuts. Donut factory has.. a picture of their donut, and a picture i reckon got from gettyimages, and their odinary worker. I'd buy something promoted by Chen Mei Xin anyday.
From now i'm gonna refer Munchy Donut and Donut Factory as M.D. and D.F. respectively, it's a nightmare typing the two names repetitively.
Before you think i'm going to hail M.D. as the D'oh Of The Nuts, read this. Yeah sure they have the better history and publicity, but look at the location of their stores. Mostly in the neighbourhood, with their site claiming some stores opening at town. However, it's not really reliable for there's a store at Hougang Mall and there's no mention of it. Taking that into account, i'll just take it that they have yet to open a store in town. On the other hand, D.F. has 3 beautiful outlets in town. Just a look at their website and it shows that they're already like a cafe. Almost Dunkin'-like. And talking about their site, D.F. has a much user-friendly and attractive site than M.D. They also brag of 'beverages'(not drinks), ice cream and 'signature dishes'. Now it's really almost Dunkin'-like. Yet, the unique names and picturesque description given to M.D. donuts are quite interesting. But words can't compare to beverages/ice cream/signature dishes, and i say that D.F. takes the nut for this battle, merely.
Ahh, you thought that was long, this is longer. Okay, to start things off, this section is divided into 3 mini-battles. First, the texture. M.D. has a soft, chewy texture. However, it's too soft at times, and that means it won't last 30mins without being eaten. D.F. has a harder dough, but it's still chewy as long as you eat it the moment you buy it. Thus, if you want an instant snack, M.D. wins, but if you think of bringing it home, D.F. then. Split for this one.
Secondly, the variety. M.D. has 19 different flavours, 6 'dome', 2 'volcano', 8 'ring', and 3 'traditional'. Compare this to the 18 flavours of D.F., 3' dome, 7 'volcano', 7 'ring', and 1 special. Ignore the traditional, and D.F. will take this category. Unless you're a fan of the 'dome' that is. Majority wins. D.F.
Lastly, the taste. Yes the most important part. For M.D., their presumed formula is their soft and chewy dough. Most of their toppings need to be eaten instantly, otherwise it's not as nice. However, despite losing to the dough section, most D.F.'s toppings still taste as nice when brought home. This simple route to success gives D.F. this vital battle.
Finally, the last battle. Currently it's tied at 2-2. After spending over $20 buying worth of donuts from each side, and countless free samples from friends and stores alike, i had to pick one donut from each brand. Two special donuts that made me almost[i said almost] spend my entire savings on them alone. They fought to be the most supreme on my tongue, and the final is here. Cut this nonsense. Representing Munchy Donut, it's... "Silly-Mon!" Of course not the over-rated "Typhoon Oreo". Fortunately for Munchy Donut, i'm a huge fan of cinnamon. My tongue simply loves the taste. Anyway, for the Donut Factory, I was really tempted to go for the special 'Chocolate Lemon Cream Heart'. It's just special. However i can't compare cinnamon and lemon. Thus i've decided to go for 'Apple Cinnamon'!
Silly-Mon is "For cinnamon lovers! This yummy donut is glazed with white-chocolate melt and a generous sprinkle of cinnamon", while Apple Cinnamon is 'diced apple topping with cinnamon icing". The taste of cinnamon goes to Silly-Mon, yet the 'sub-taste' of chocolate melt loses against sugar sprinkles. Furthermore, the addition of apples gives me a nostalgia for McDonalds super Apple Pie. Each time i buy an Apple Cinnamon i MUST buy an Apple Pie later. It's like they both were meant to be together, in my tummy! Thus, Apple Cinnamon is THE Choice, and with that, Donut Factory is The D'oh Of The Nuts.
PS: You may have a different view, feel free to comment.
PPS: For more information visit their official sites.
PPPS: Do(nuts) still buy DONUTS, everyDONUTSone loves them. This is DONUTS not, i DONUTS repeat, NOT, a DONUTS subliminal message DONUTS.
Merely.
DONUTS
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